Privacy Policy

1. Introduction

TUCE Pickleball ("TUCE Pickleball", "we", "our", or "us"), operated by Anhui Chuangzhixin Sports Culture Development Co., Ltd., is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.tucepickleball.com and use our services.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site. By accessing or using our website, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily provide when you:

• Submit a contact or inquiry form (name, email address, phone number, company name, message)
• Register for a member account (name, email address, phone number, country)
• Place an order or request a quote (billing address, shipping address, payment details)
• Submit a custom court design request (project details, location, budget range)
• Subscribe to our newsletter or marketing communications
• Upload files or images (court photos, design references)

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical information, including:

• IP address and approximate geographic location (country/region)
• Browser type, version, and operating system
• Pages visited, time spent on pages, and navigation paths
• Referring URLs and search terms
• Device identifiers and screen resolution
• Cookie data and similar tracking technologies (see Section 6)

2.3 Information from Third Parties

We may receive information about you from third-party platforms (such as LinkedIn, Pinterest, Facebook, Google) if you interact with our content on those platforms, or if you authorize us to access your account data through OAuth integrations for content publishing purposes.

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, quotes, and custom court design requests
• Communicate with you about your inquiries, orders, and account
• Send transactional emails (order confirmations, shipping updates, verification codes)
• Send marketing communications (with your consent, where required by law)
• Improve our website, products, and services through analytics
• Publish content to social media platforms on your behalf (when you configure API integrations)
• Comply with legal obligations and enforce our terms
• Prevent fraud, abuse, and security threats
• Generate aggregated, anonymized statistics about website usage

4. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA) and United Kingdom, we process your personal data under the following legal bases:

5. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information with:

• Service Providers: Cloud hosting (AWS), email delivery (Gmail/SMTP), payment processors (Stripe), and analytics providers who process data on our behalf under strict confidentiality agreements.
• Social Media Platforms: When you configure API integrations (LinkedIn, Pinterest, Reddit, X/Twitter, Instagram, etc.), we transmit content to those platforms on your behalf according to their respective terms of service.
• Business Partners: Logistics and shipping partners to fulfill delivery of physical products.
• Legal Authorities: When required by law, court order, or to protect our rights and the safety of others.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, with appropriate confidentiality protections.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. You can control cookie preferences through our Cookie Consent banner or your browser settings.

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy, or as required by law:

• Account data: retained while your account is active, plus 2 years after closure
• Order and transaction records: 7 years (tax and accounting requirements)
• Inquiry and contact form data: 3 years from last contact
• Analytics data: 26 months (aggregated thereafter)
• Email verification codes: 24 hours from issuance
• API credentials (social media tokens): retained until you delete them or revoke access

8. Data Security

We implement industry-standard security measures to protect your personal information, including:

• HTTPS/TLS encryption for all data in transit
• Encrypted storage for sensitive credentials (API keys, access tokens)
• Access controls limiting data access to authorized personnel only
• Regular security reviews and dependency updates
• AWS S3 with server-side encryption for file storage

No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. If you become aware of any security breach, please contact us immediately at [email protected].

9. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

10. Third-Party Links and Social Media

Our website may contain links to third-party websites, social media platforms (LinkedIn, Pinterest, Reddit, X/Twitter, Instagram, Facebook, YouTube, TikTok), and embedded content. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

When you use our social media API publishing features, your content is transmitted to the respective platforms and becomes subject to their terms of service and privacy policies. We do not store your social media profile data beyond what is necessary for authentication.

11. International Data Transfers

Anhui Chuangzhixin Sports Culture Development Co., Ltd. is headquartered in Anhui, China. Your information may be transferred to and processed in countries other than your country of residence, including China and the United States (for cloud infrastructure). These countries may have different data protection laws than your home country.

For transfers from the EEA/UK, we rely on Standard Contractual Clauses (SCCs) approved by the European Commission, or other appropriate safeguards as required by applicable law.

12. Children's Privacy

Our website and services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email or through a prominent notice on our website.

Your continued use of our website after the effective date of any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Privacy Team: